The Coldest Tourist Hotspot

Parties to the Antarctic Treaty have now provisionally agreed restrictions on cruise ship size and tourist numbers in Antarctica (BBC report here; thanks Ewan Laurie). These limits will not become binding until ratified by all 28 nations of the Treaty. Over 45,000 tourists visited Antarctica last season. The Antarctic and Southern Ocean Coalition called for such restrictions as early as 2005 (Observer article here), when the latest set of data (from 2004) gave the number of visitors as 28,000. iexplore offer an "Explore Antarctica 2009" cruise promising "Immense wilderness in a fabulous and virtually pristine paradise" (details here). How long before Trading Standards have a few things to say about that description?