Showing posts with label storytelling. Show all posts
Showing posts with label storytelling. Show all posts

Wednesday, 9 December 2009

Climate Change Is, Like, Such A Big Deal

Overheard recently on the bus: “And I was like, I like you so, like, I want to know whether you, like, like me too.” The constant use of “like” has become a cliché of “youth speak,” a kind of white noise getting in the way of clear and concise communication. Thinking about the way the word is used, it’s noticeable that it establishes a distance between the speaker and the scenario they describe – allowing the speaker to pose as observer of themselves – regardless of whether we are in the past tense (“And I was like…”) or what we can call the remembered present (“So I’m like…”). Expressing the most personal of responses, the speaker becomes a second observing self, undercutting their own narrative authority by introducing approximation – “I’m like…” implying “I said something a bit like / similar to / along these lines/ with roughly this attitude.” It’s a way of standing outside one’s interactions, a constant narrativisation process that turns each scenario into story fodder, a strange instant remediation of human experience. While usually read as simply a linguistic fashion that replaces pause words or sounds such as “umm” or “err,” “like” seems to me to be a product of a cultural mindset in which we are all encouraged to view ourselves again, the perpetual stars of our own reality shows.

In recent times, on this blog and far beyond, questions of the stories of our changing climate, and of the “narrative of climate change” have been raised. Coherent human narratives are now seen as the way to make an often abstract and incomprehensible scientific discourse into something that might be understood and (it is hoped) acted upon by the wider public. Narrative, in this sense, is seen as inherently positive – a means to understanding, a catalyst for action and an immediate and affective intervention. Yet the remediation inherent in the ubiquitous use of “like” lets us know that narrative can be treacherous – creating distance between ourselves and our actions. How can we make sure that narratives of our changing climate are not those from which we can step back, those that we view from an external position? These stories must be entirely owned, expressing a personal commitment and belief that must be transmitted to others. Because climate change is so, like, the biggest challenge that has ever, like, confronted humanity.

Update: Shortly after writing the above notes, I saw that Sam Wollaston has suggested (with tongue only partially in cheek) that a reality show version of the COP15 negotiations might be the way to engage the public in climate change discourse. Perhaps he’s on to something – maybe we can only take our narratives remediated these days?

Tuesday, 10 November 2009

Battalions

An interesting talk by Chimamanda Ngozi Adichie for the TED series is available here, on the topic of "The Dangers of the Single Story" (hat tip: Dusty Araujo). It's a simple premise: that the mono-vocal becomes the offensive, oppressive or downright dangerous, and Adichie carefully constructs her talk from a series of stories. Beneath the ostensible subject is a further point: that a single story leads to a failure of imagination and, ultimately, a failure of compassion. More fuel, then, for the argument that when tales of our changing climate come, they must come not in single stories, but in battalions.

Image: Karen Jackson

Sunday, 8 November 2009

Caught in the Web

Sad news today: “The internet is killing storytelling.” Recently there’s been much debate about the role of storytelling in helping us understand, and take steps towards managing / mitigating, the human contribution to our changing climate. Robert Butler, Alette Willis and Robert Macfarlane (following Bill McKibben) have all thought through the importance of stories in this context, and the issue has been a major concern of this blog. Yet the fact that the preceding sentences contain a number of links to other pages on the web demonstrates that a lot of the public discourse of climate change is taking place online. So while storytelling is crucial to understanding changing climates, and while a large proportion of the myriad debates on this issue take place on the web, the latter is anathema to the story. Why? Due to issues of temporality. While the web (as its name suggests) enables connections across previously prohibitive geographical distances, allowing debate across millions of miles, the appetite for quick as well as easy access prevents the telling of tales that unfold over a period of time in excess of the morning flit from blog to blog. While we associate the web with the futuristic and the cutting edge, it can offer (suggests Ben Macintyre in The Times) only glimmers and glimpses of stories about the future (or, for that matter, the past). Macintyre claims that “The internet is there for snacking, grazing and tasting, not for the full, six-course feast that is nourishing narrative.”

Macintyre’s claim recalls the public concern about the shift from the long-length undifferentiated format of nineteenth century newspapers, to the imaginative lay-outs and ad-heavy prints of the papers of the modernist period. There was concern that the newspapers were pandering to a public appetite for “minces and snippets” (claimed Edward Dicey, writing in 1905). Yet it was technology that facilitated the shift towards the new ways: roll feeders that allowed a swift flow of paper through the presses, ultimately enabling up-to-the-minute reports; new developments in typesetting; cheaper paper after customs duties were no longer levied per page etc. We have a familiar debate here: did the public demonstrate an appetite that was sated by the developing technologies of the press, or was the readership fed fragments until it became attuned only to that way of reading? If coherent narratives are our best chance of imagining our climate futures, and therefore a promising prompt to action, and if the web is the place where people increasingly head for information on climate issues, perhaps it’s time for “restorying” the web (to borrow Alette’s term) in the hope that public appetite for a nourishing narrative might be re-established. But as Macintyre states “The blog is a soap box, not a story,” so I dismount.

Wednesday, 21 October 2009

Drowning Bunnies

A recent advert for the government’s “ACT ON CO2” campaign picks up on the need for climate change discourse to take the form of a compelling narrative, having the story of the changing global climate read as a bedtime tale. Putting anthropogenic climate change in the place where a fairytale might be is clever:

1. It foregrounds the disparity between the narrative dynamics of the traditional fairytale and our own, damaged world. While a fairytale provides escapism (albeit with a moral message) and traditionally neutralises supposed dangers by the end of the story (“Is there a happy ending?” asks the child in the advert), this story is far from ideal, and its ending is unclear. There is no comfortable reassertion of the social order here.

2. It makes use of the “timescape perspective” (Barbara Adam’s term) in emphasising the fact that our present decisions will affect our children rather than ourselves, and in drawing upon a traditional, long-established story structure.

3. It plays up the moral imperatives and establishment of normative behaviours that are at the root of traditional fairytales.

4. It allows the personalisation of the message by reiterating our dual role as stewards of the globe, and guardians of future generations.

However, the Guardian reports that the Advertising Standards Authority has received more than 350 complaints about the advert. The majority of these relate to the misguided belief that the scientific data are not sufficient to make a certain case for man’s contribution to climate change. Others state that the advert's tone is frightening and hectoring. The ineffectual nature of negative future scenarios as a spur to action has been well documented. While a grim future of drowning bunnies might be realistic, it is not the way to motivate the populace. The advert in fact breaks the majority of the rules of the Labour-leaning IPPR’s recent “Consumer Power: A Communications Guide for Mainstreaming Lower-Carbon Behaviour.” Something seems to have gone awry here. There is a mismatch between forceful narratives that draw on stewardship responsibilities, and the creation of behavioural change that will allow such responsibilities to be fulfilled. The cause of this mismatch appears to be the fact that moral imperatives are not a driving force (IPPR rule 9: “Avoid guilt…”). It is a great shame that a six million pound advertising campaign should so fall foul of the latest recommendations in cultural persuasion. It is perhaps an even greater shame that we are more keen to protect ourselves and our children from morally forceful advertising, and the sight of a drowning cartoon rabbit, than from the effects of a warming planet.

Monday, 19 October 2009

The Great Ungreened

Ten recommendations in the IPPR’s recent document “Consumer Power: A Communications Guide for Mainstreaming Lower-Carbon Behaviour”:

1. “Don’t focus on climate change"

2. “Focus on saving money now”

3. “Prevent the rebound effect” (in which people spend money saved through low-carbon behaviours on other, high-carbon practices)

4. “Talk about carbon pollution, not CO2 emissions”

5. “Satirise high-carbon behaviours”

6. “Make lower-carbon options desirable”

7. “Remember that being in control matters” (e.g. with regard to controlling personal energy costs)

8. “Make it fun”

9. “Avoid guilt and the ‘environmental’ label”

10. “Use messengers that ‘keep it real’”

What with this being a communications guide, it’s inevitable that it has something to say about the kind of stories we tell about climate change. But numbers 5, 8 and 10 open a role for storytelling (and appropriate / engaging storytellers) in a straightforward way. Perhaps the most interesting aspect of the document, however, is its insistence that the people who must be compelled to change their lifestyles in the interest of mitigating anthropogenic climate change are not currently operating in blissful ignorance. The discourse of public policy documents, journalism and activism in relation to climate change is beset by the notion that the world is currently suffering from a deficit in climate education, and that information-giving or awareness-raising strategies are the way to address behavioural change. “Consumer Power…” states that, in fact: “A lack of awareness of climate change is not the problem. Most people are aware, but awareness is not motivating enough. For many, climate change is just boring. […] Recognition of that should be the starting point of all communications efforts to encourage mainstream consumers to adopt lower-carbon behaviours.” It is pleasing to see this addressed directly and in plain terms. Too often, an audience for climate education or activism is sketched in the broadest terms, and its ignorance presumed. The vagueness of the sketch allows unpleasant assumptions about the class, educational level and political leanings of its constituents, the “great ungreened.” But the discourse of climate change is so widely promulgated that, as the IPPR’s report reflects, information fatigue is already kicking in. For this reason, the dissemination of facts is of only limited use. We are back, then, to stories; back to the move from “Thou shalt not…” to “once upon a time.”

Thursday, 15 October 2009

Future-Oriented, Radically-Imagined Polar Bears

In a 350-word statement commissioned by Bill McKibben’s 350.org, Rebecca Solnit hits upon several ongoing preoccupations of this blog: polar bears as the poster boys of climate change and indicative of synecdochic thinking, the temporal models of the discourse of climate crisis, and the possible role of the imagination in averting that crisis. Solnit begins: “Remember that twenty thousand polar bears are on your side,” a well-worn opening gambit, and therefore an odd choice of starting point for a piece that ultimately makes the claim that “what needs to be the most radical is your imagination.” She is not alone in beginning here, with reference to an animal with particular appeal, of course. The Scott Polar Research Institute’s excellent online archive of expedition photographs contains a section devoted not (as elsewhere) to specific expeditions, but to “penguins,” testament surely to the appetite of the press for these images as a kind of shorthand for our fragile world.

For Solnit, our responsibility in placing pressure on governments to make tough decisions for the mitigation of anthropogenic climate change (and the saving of the bears) is to shift our orientation away from the present moment, and consider the “tens of billions yet unborn who could live decent lives over the next several centuries if we get radical in this one.” In a recent lecture, inaugurating his Personal Chair in Ethics at the School of Divinity, University of Edinburgh, Michael Northcott suggested that the Communion of Saints offers a model for this kind of trans-generational thinking, potentially moving us away from our status as “now people” (as defined in this recent IPPR report). The Communion connects the dead, the living and the unborn in a web of mutual responsibility (although, as Northcott noted, after the twelfth century this web was somewhat reimagined as a narrative, in which a foretaste of future paradise was available in the present). Solnit claims that the path to future-oriented activism is a radical imagination that contributes a vital emotionally compelling aspect to climate forecasting: “Scientists have described the inferno this world could become with runaway carbon levels. Will we let it happen because we could not imagine these glaciers melting […] these seas dying, these croplands failing, these famines taking away millions?” The role of the imagination within environmental activism, and in particular within climate change campaigning, has been much discussed in recent years, but Solnit’s piece, after an unimaginative beginning, finds a new way to frame what is at stake here: if climate change continues unmitigated, it will in part be the result of a failure of the human imagination.

Wednesday, 8 July 2009

Once Upon a Time

All this talk of stories in relation to climate change, and it turns out Philip Pullman got there about thirteen years before the rest of us: "we'd all do well to remember that 'Thou shalt not' might reach the head, but it takes 'Once upon a time' to reach the heart." Pullman was writing, in an article entitled "The Moral's in the Story, Not the Stern Lecture," on the issue of children's moral education, not specifically on issues of climate, but what an effective and concise way he found to express the role of storytelling in creating behavioural change. He writes:
"True moral education takes place whenever anyone, of whatever age, encounters a story with an open mind. Why else is the Bible full of stories? Why did Aesop tell fables instead of saying 'Thou shalt not'? Were the great teachers fools? They taught with the help of stories because stories work."

But there are pitfalls in the unthinking adoption of stories as a route to changing attitudes and behaviours, since "we might fall into the danger of assuming a mechanical connection. Hear this, behave like that. [...] It doesn't work like that." And several factors must be in place for the morally or socially transformative power of stories to be invoked:
1. "Stories work secretly, and almost never in ways we can predict."
2. "They work in silence."
3. "They work when they're given time."
4. "They work when they're left alone."
5. "They work when they're not explained"
6. "They work when a reader encounters a character whose fate rings true, and when a thrill of recognition makes the skin prickle or the heart pound."
7. "Good stories work better than bad ones because they're more interesting [...] they're richer. [...] They're built to last longer."
8. "They show that actions have consequences."
9. "they pass the time, they help us to endure."

Points 5, 6 and 7 seem of particular importance to stories of our changing climate, encouraging us to steer away from bald didacticism towards rich, complex tales that have aesthetic and artistic value as well as the ring of truth. Pullman notes in conclusion that, in educating children in moral matters (and, we infer, in educating any person of any age in relation to climate change) we need only three things: "books, time and silence." In this way, climate stories might be enabled to "help us to endure." With such stories forming an important body of ethically oriented work alongside climate science and policy reports, we might say that "The Moral's in the Story, Not the Stern Review."

Tuesday, 30 June 2009

Friday, 26 June 2009

The Answer, My Friend

Having spent the last week thinking about the potential of various forms of storytelling to mobilise action for the mitigation of climate change, I’ve been led back to a longstanding interest: the protest song. In this excerpt from A Bit of Fry and Laurie, Hugh Laurie sends up Bob Dylan, mumbling the end of the refrain “All we’ve gotta do is...” to indicate that, while protest songs have (or certainly had in Dylan’s '60s/'70s heyday) cultural caché, they rarely provide the answers to the calamities they catalogue. While Laurie’s performance works – the audience know the song tradition that is being sent up here, and they associate it with Dylan – his target seems mis-chosen. Dylan’s connection to bona fide protest songs was limited to the earliest stages of his career and, as archive footage of press conferences included in Martin Scorsese’s No Direction Home: Bob Dylan (2005) attests, he was not keen on the label “protest singer.” Dylan’s rejection of the chance to make explicit statements about his social and political beliefs infuriated some – Joan Baez’s “To Bobby” being perhaps the most heartfelt example of the left’s feelings of abandonment. Today’s environmental campaigners persist in adopting Dylan – “A Hard Rain’s A-Gonna Fall” (1963) is consistently wheeled out as an early environmental campaign piece, a response to Rachel Carson’s Silent Spring (1962). Dylan’s rejection of this reading is, it seems, of no consequence. The singer’s departure into thematically obscure and fascinating lyrics for the main body of his long career cannot save him from this uncomfortable “protest singer” tag. But Laurie’s performance is about more than the persistence of Dylan’s image as countercultural hero. It indicates that a song which laments contemporary predicaments has a responsibility to suggest solutions. Not doing so creates an empty gesture – one which is, apparently, laughable. This is a major issue, beyond the scope of this blog, but one which is worth considering in light of this week’s thinking about stories. How much emphasis can be placed upon “awareness raising” or protest in relation to climate change without sensible suggestions being made as to alternative policies or behaviours? Is this the job of art? Should we – must we – send answers blowin’ in the wind?

Monday, 22 June 2009

Telling the Times

On the 20th June springcoppice took part in a discussion entitled “Changing Climate Stories,” organised by Robert Butler (whose blog post here summarises our day), warmly hosted by ArtsAdmin and funded by Artists Project Earth. Robert’s post here gives a partial line-up of the sixteen writers, activists, journalists and academics involved in the discussion – an eclectic mix which was rather surprised to find itself on common ground in one particular way: it seemed we all had a lot to say about stories. The subjects covered, loosely framed by issues of displacement and migration, were wide-ranging, but storytelling recurred as our leitmotif. I wondered why that was. Were we preselected to be fascinated by narrative and by stories? Had the title of our discussion sent us all scurrying in search of the latest thinking on the links between storytelling and climate change activism? (We could start here if so).

I want to suggest that links between climate change and stories are deeper rooted than this; that the story – any story – and the discourse of climate change are logical bedfellows. A story is constructed in language and unfolds over time; whether spoken or written it is particular to its teller and that teller’s locale; each retelling shifts its meaning, each new audience its interpretation; it charms and persuades; it has the power to captivate and bewitch. To consider climate change is also to consider language. The language used to describe the concept of climate change is itself contested – are we dealing with “global warming” or “global heating,” “climate change” or “climate catastrophe”? Are those displaced by a situation exacerbated by environmental factors “refugees,” “climate migrants,” or “forced climate migrants”? Climate change, as it is represented in scientific, popular scientific, journalistic or creative work, is also a matter of history, of unfolding. Climate science attempts to predict the future, with competing models vying for the greatest claim to accuracy. Campaigners rely upon sand timer models which implore both the public and the policymakers to appreciate that time is running out. Those that deny the scope of the human contribution to climate change do so through the suggestion that the past has been misunderstood, and the future misforecast. Popular scientific and journalistic discourse is filled with tipping points, apocalypses and imagined futures.

In this narrative landscape, of course our stories – poems, novels, plays, memoirs, essays – will approach issues of history, time and memory in an unprecedented way. While the formal revolutions of postmodernism created narratives in which time became uncertain, such strategies often resulted in a breaking of the narrative frame – we were invited to think again about the nature of storytelling, of the status of the story as a constructed, open ended work. Today, our narratives play with time in response to the overarching question of climate change – the priority has shifted from the storytelling itself, to the tale told, the message of the story, and the likely responses of the reader. This imagined future on the smallest scale – the future anticipated thoughts and actions of the reader of or listener to the narrative – is the point where storytelling meets activism. Stories have the advantage over scientific data in this respect. While science has the analytical tools to predict the future, beyond modelling it cannot imaginatively inhabit the future it predicts. This is where stories come in.

Andrew O’Hagan’s description of Cormac McCarthy’s The Road as “The first great masterpiece of the globally warmed generation” is a problematic one due to the uncertain cause of the apocalypse it depicts, but it is interesting because is suggests a) that a new trend of fiction has arisen in response to our increased awareness of impending environmental catastrophe, and b) that there is a generation of the globally warmed – a generation that understands itself as such, that situates itself in history by association with an environmental predicament that is considered, in all discourses, as in part a matter of the control of time through accurate forecast and prediction. This is, then, an era in which our stories rethink issues of temporality in response to the discourse of climate change. In doing so, such stories take up imaginative residence in a future that science can predict, but cannot make vivid. To tell a story, as we agreed on Saturday, is to perform an action. But more than this, we are in an era that is, as a result of these journeys into the future, peculiarly self-reflexive. We look back at our present efforts to address climate change, to tell adequate stories about that process of change, with the critical eye of our imagined future selves. What we discovered on Saturday was that we all – as various kinds of storyteller – had an acute sense of our place in a globally warmed generation.

Friday, 22 May 2009

Dead, Mad or a Poet


The storyteller Eric Maddern has just completed the second leg of a story tour entitled "What the Bees Know" (of which he has much experience, as a bee keeper at his Cae Mabon retreat). Throughout the tour he has used bees as a "metaphor for what we're doing to the planet," he tells the BBC here. (This may be a case of synecdochic thinking, but as Maddern is an Honorary Chief Bard of the Order of Bards, Ovates and Druids, we will presume a more holistic approach). In the course of his interview with the BBC he reminds us of the legend of Cadair Idris, one of the mountains of his neighbouring Snowdonia range. The story goes that anyone spending the night in the "Devil's chair," the hollow or seat of the mountain, wakes up dead, mad or a poet. This was a tale we were told growing up in Shropshire - what a great testament, I now think, to the power of landscape. The Victorian poet Felicia Hemans, according to her poem "The Rock of Cader Idris," teetered on the brink of outcomes one and two, before happily settling on number three:

[...]
I lay there in silence-a spirit came o'er me;
Man's tongue hath no language to speak what I saw:
Things glorious, unearthly, pass'd floating before me,
And my heart almost fainted with rapture and awe.
I view'd the dread beings around us that hover,
Though veil'd by the mists of mortality's breath;
And I call'd upon darkness the vision to cover,
For a strife was within me of madness and death.
[...]
I saw what man looks on and dies-but my spirit
Was strong, and triumphantly lived through that hour;
And, as from the grave, I awoke to inherit
A flame all immortal, a voice, and a power!
Day burst on that rock with the purple cloud crested,
And high Cader Idris rejoiced in the sun;-
But O! what new glory all nature invested,
When the sense that gives soul to her beauty was won!